How a Small-Town Bakery Used TikTok to Generate $1 Million in Online Sales:
These days TikTok has become a powerful marketing tool for businesses. One incredible success story comes from Three Brothers Bakery, a small, family-owned business based in Houston, Texas. Using the social media platform, this bakery not only expanded its reach but also achieved an astounding $1 million in online sales. Here’s how a small-town bakery used TikTok to transform its online presence and grow its e-commerce revenue.
The Struggle: How the COVID-19 Pandemic Affected Small Businesses
Three Brothers Bakery had been serving locals in Houston since 1949, with a loyal customer base and a focus on traditional European-style pastries, cakes, and bread. However, like many small businesses, they struggled when the COVID-19 pandemic hit.
The pandemic caused a dramatic drop in foot traffic, and their reliance on in-person sales left them vulnerable. While they had already set up an e-commerce platform for online orders, it wasn’t enough to sustain their business. With in-store sales plummeting, they needed a new strategy to survive in this rapidly changing market.
